The web is a primary means of communication of The University of Alabama, and it is important that UA projects a consistent visual identity on both official and unofficial University Web sites.
The World Wide Web is one of the most important ways in which The University of Alabama presents itself and communicates with its constituents. Therefore, it is essential that Web sites representing the University comprise a presence that is unified, of a high quality, and faithfully represents the University. In service of those goals, the UA Web Guide is provided as a resource for those who contribute in any way to the Web presence of The University of Alabama.
Inclusion of resources listed in the UA Web Guide is based on research aimed at identifying helpful resources. The University of Alabama does not endorse any advertising or products, nor guarantee the accuracy of information, presented by sites outside of the UA domain.
Importance of Our Visual Identity
The University of Alabama comprises many academic, research and service units, each of which plays an important part in shaping the University's reputation as an internationally recognized institution. In turn, each unit's reputation and identity is shaped by its association with the University.
The visual identity projected by our many units to our many audiences should reflect the strength that results from our collective association as The University of Alabama. Consistent, frequent, and appropriate use of our nameplate and wordmarks promotes instant recognition and a clear, unifying image.
UA nameplates and wordmarks are available on the UA Web Images page.
Official and Unofficial University Web Sites
The University of Alabama World Wide Web Policy is the official document that governs all Web sites representing the University. This policy makes an important distinction between Official University Web Sites and Unofficial University Web Sites and defines differing Minimum Design Standards.
- Official University Web Sites — As defined in the University of Alabama World Wide Web Policy, " ... Web sites or Web pages created by University of Alabama entities including, but not limited to, its colleges, schools, departments, research centers, and administrative offices and purporting to represent the University of Alabama."
- Unofficial University Web Sites — As defined in the University of Alabama World Wide Web Policy, " ... Web sites or Web pages created by University of Alabama entities including, but not limited to, individual University employees, faculty, staff, students, and student organizations to represent individuals, groups, or organizations."