Introduction
General
The World Wide Web is one of the primary ways in which The University of Alabama presents itself and communicates to various audiences. Therefore, it is essential that Web sites representing the University comprise a presence that is unified, of a high quality, and faithfully represents the University. The UA Web Guide is intended to serve in this regard as a valuable resource for those who contribute in any way to the Web presence of The University of Alabama.
Please direct any questions or comments concerning the UA Web Guide to the Office of Web Communications at 8-2440 or by e-mail.
Inclusion of tutorials and resources listed in the UA Web Guide is the result of research aimed at identifying resources helpful to those who contribute to the Web presence of The University of Alabama. The University of Alabama does not endorse any advertising or products, nor guarantee the accuracy of information, presented by sites outside of the UA domain.
Importance of Our Visual Identity
The University of Alabama comprises many academic, research, and associated units. Each of these units plays an important part in shaping the University's reputation as an internationally recognized institution. In turn, each unit's reputation and identity is shaped by its association with the University.
The visual identity projected by our many units to our many audiences must reflect the strength that results from our collective association as The University of Alabama. Consistent, frequent, and appropriate use of our nameplate and wordmarks promotes instant recognition and a clear, unifying image. A collection of UA nameplates and wordmarks, including wordmarks for UA colleges and schools, is available in the UA Web Images Library.
Official and Unofficial University Web Sites
The University of Alabama World Wide Web Policy is the official document that governs all Web sites representing the University. This policy makes an important distinction between Official University Web Sites and Unofficial University Web Sites and defines differing Minimum Design Standards.
- Official University Web Sites — As defined in the University of Alabama World Wide Web Policy, " ... Web sites or Web pages created by University of Alabama entities including, but not limited to, its colleges, schools, departments, research centers, and administrative offices and purporting to represent the University of Alabama."
- Unofficial University Web Sites — As defined in the University of Alabama World Wide Web Policy, " ... Web sites or Web pages created by University of Alabama entities including, but not limited to, individual University employees, faculty, staff, students, and student organizations to represent individuals, groups, or organizations."